This week, the sponsors of the YA Indie Carnival are offering their opinions regarding the importance of a book trailer. As an indie author, I'm exciting to hear other author's opinions regarding the investment of their time/effort/energy in creating trailers.
Here's what I've learned. Book trailers can be simple...or they can be difficult. I spent lots of time (time I could have been writing) trying to develop a great book trailer. No matter how long or hard I worked, I was never successful in creating one I liked. At least, that was the case until I discovered Animoto. Animoto allowed me to quickly and easily make book trailers. All I had to do was provide a few pictures with some accompanying captions after picking a design and a song. Suddenly, making a book trailer was simple.
Here's what I know. While the absence of a book trailer will not prevent the book from being successful, the existence of a quality trailer opens the author up to new and inventive marketing techniques for their book. In the end, that edge will lead to a more popular release and additional sales.
Below are the trailers for Warriors of the Cross & Guardians of the Cross: