Thursday, May 2, 2013

Indie Author Series: Keywords & Tags

This week's Indie Author Series is all about Keywords & Tags and the important role they play in an indie author's success.

Keywords/Tags are among the most enigmatic aspects of marketing . They're hard to get your arms around because they're not instantly visible and/or you can't prove beyond a shadow of a doubt that they are as important as everyone claims. 

Regardless of what you think of them, you will benefit by meticulously planning the keywords/tags that you will use. There are tools that will help you decide which will result in the highest chances of a web search hit for your word... and ultimately your book. 

Before you access the tool, you should create lists of keywords that pertain to your book. If you are an indie author, many will fit the bill. I'll use myself as an example: new adult; indie; series; romance; suspense. 

Take that list and enter it in Google's Keyword Tool (it requires that you sign up but it is FREE). If you look below and follow the sites instructions, you will see that the tool allows you to identify words/phrases that are highly searched. The important thing here is to make sure the 4-5 keywords chosen are balanced and that they accurately represent your book.

Once you've studied the statistics associated with these searches and you've decided which keywords/tags you will be using, you can add them to Amazon, B&N, Smashwords, etc. Doing so will allow potential readers to access your book quickly and easily, and it will help search engines rank your book. 

This entire process is relatively easy and painless, which means there's no reason not to take a few minutes to plan this out. After all, you've spent months (or years) building worlds and creating characters. You might as well give your book as much of an advantage to be seen and read as you possibly can.

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